SEO Marketing Specialist

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Project Id
11313

Project Description

This contract position will be responsible for:

  • driving digital sales for various brands and services; including driving online sales funnel strategy, building business cases, presenting recommendations, and facilitating implementation of recommendations.
  • build partnerships and support sales performance objectives on a daily/weekly basis.
  • working with our Client's digital agency to drive sales through our SEM and SEO strategies for the website.

A strong SEO strategy and implementation background is desired. The ideal candidate will be thorough with attention to detail, strategic, analytical, ambitious, self-motivated, creative, present well with strong business acumen, and have a solid understanding of the sales and retention process. The ideal candidate must also have an aptitude to function within tight deadlines while working both independently and as part of a team.

This position will report directly to the Manager - eCommerce. Analyze reports, submit recommendations based on data, and implement ongoing proactive changes based on these conclusions. Other responsibilities include working with team to provide analysis and recommendations for campaign optimization.

Essential Duties/Responsibilities:

  • Drive holistic digital marketing strategy across markets, including PPC, Mobile, SEO and Display
  • Work with digital agency of record to help deliver on strategy
  • Communicate new promotions to digital agency
  • Facilitate multivariate testing strategy on website – Performance A/B testing
  • Development of online sales funnel strategy and path optimizations
  • Allocation and management of assigned budget – Spend distribution for various online marketing strategies
  • Oversight and development of placement strategy working in conjunction with media buying agency
  • Work with various internal departments and cross-functions to manage projects -- from legal, IT, business development and other areas of marketing.
  • Use analysis to drive future promotions and improve campaigns.

Qualifications: 

  • Bachelor's Degree required.
  • 3-5+ years of experience in digital space
  • Basic HTML understanding required
  • Strong problem solving skills required
  • Acquisition and retention skills preferred
  • Excellent written and verbal skills necessary
  • Strong presentation skills
  • Knowledge of content management tools
  • Knowledge of analytics tools
  • Attention to detail and good follow through
  • Ability to occasionally lift as appropriate to perform duties and responsibilities
  • Ability to work some overtime as required for special projects

This Project is seeking consultants.

Project Location:
Houston,
Texas
This is not a remote position.
This position does not require travel.

Project Salary - Hourly
Minimum Range In Dollars:
Maximum Range In Dollars:

Functional Expertise

  • SEO/SEM
  • Online Lead Gen

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