Digital / Website Marketing Manager

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Project Id

Project Description

This is a contract position.


Ensures website performance and content validity

Provides capacity planning, as well as systems and applications testing on both a regional and global basis

Responsible for development of site specific standards, policies and practices

Develops web content, applications and infrastructure related to websites with more advanced graphics and features Partners with subject matter owners and IT to ensure effective, updated, and informative websites

Performs web usability testing

Partners with IT to prioritize functionality, features, and content into production


Develops, designs, specifies, implements and manages website products as well as programs of the highest complexity

Evaluates and determines customer requirements

Develops and recommends alternative solutions and functional specifications

Develops conversion plans and procedures

Acts as senior technical website advisor

Provides training and mentoring to less-experienced team members

Provides leadership to team and outside business partners

Manages multiple projects that are relatively complex in scope

Seeking a digital marketing professional with an emphasis in search engine marketing and digital media planning is needed to support US based B2B paid media marketing activities.

In this role, the ideal candidate will focus on supporting awareness, demand generation, and reporting efforts across SEM as well as providing support for incremental digital media plans.

  • Support planning and execution of SEM campaigns for Client's North America Field Marketing
  • Partner with business stakeholders to collect inputs required to develop SEM campaigns
  • Interface with media agency to deliver inputs/requirements for the development of SEM campaigns and incremental media plans
  • Conduct plan and timeline reviews with team leadership and stakeholders to ensure alignment
  • Adapt short and long-term campaign strategies, design of customer engagements, and launch of programs based on business conditions
  • Monitor existing programs
  • Work within a multi-disciplinary, motivated team with backgrounds in cross community collaboration, digital media marketing and enterprise strategy
  • Author SEM and incremental media plan deliverables, documents, and presentations
  • Use keen listening and analytic expertise to break down complex concepts into clear, approachable next steps
  • Work independently, sourcing and developing tactics to positively impact the goals of the business
  • Manage SEM content calendar as key deliverable for use with regional stakeholders
  • Create post mortem campaign updates that educate the organization on performance and salient insights that will be useful for future campaign performance.
  • Bi-weekly review with media agency to review data and provide analysis
  • Weekly Reporting, Optimization, Strategy - includes preparation of reports + Reporting & Prep Sessions + Weekly Sessions with media agency + SEM Strategy & Optimization + adhoc executions
  • Ad Hoc Vendor Meetings - includes Vendor Weeks
  • VF Compliance Tasks - includes changing/tracking content changes, VF Planning Sessions, trainings, escalations, etc.
  • Content Tracking and Editing - includes coordination with internal stakeholders and agencies
  • Content Planning - includes briefs about incremental plans coming down the pipeline, syncs on landing pages and copy, timelines, alignment with budget, etc.
  • Provide support for vehicle marketing operations around media (online advertising, social media, lead generation, and search) and direct (email, direct mail, door openers) vehicles


- 2 + years of experience with digital vehicles such as email, search, social media, online advertising.

- 2 + years of experience with content marketing in a B2B technology environment as well as SEM.

- 5-6 years’ experience in an agency or corporate marketing environment

- 2-3 years’ experience in creating, deploying and managing media campaigns

- Exhibited track record of piloting campaigns in new/rising social platforms

This Project is seeking consultants.

Project Location:
This is not a remote position.
This position does not require travel.

Project Salary - Hourly
Minimum Range In Dollars:
Maximum Range In Dollars:

Functional Expertise

  • Advertising - Online
  • Online Lead Gen
  • Project Management

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