Product Marketing Associate

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Project Id
13251

Project Description

This is a contract position.

Your Primary Objective

Near-term, you’ll start by engaging our audience. They haven't heard from us in a while.

In parallel, you’ll help market the next generation of the comapny. You’ll impact positioning and voice, and help to steer a revamped marketing site and the product itself.

Your Typical Week: 

  • Work closely with leadership to review day-to-day initiatives and measurable results
  • Write 1-2 relevant blog posts and market them to the most receptive channels
  • Interview most loyal and successful customers to turn their advice/stories into content for marketing site, social networks and blog posts
  • Work on longer-term case studies or white papers
  • Remarket existing content and guide the team in creating new stories
  • Spend time on social media building community and managing our social accounts during specific chats or hours
  • Keep weekly marketing metrics up-to-date

Key Jobs: 

  • Increase Awareness and Drive Traffic - Use social media to engage our audience and expand it. This may be responding to a customer on Twitter, testing out targeted ads on LinkedIn, etc. You’ll also write for blog and marketing content previously written by the team.
  • Evolve Marketing Site 
  • Research and Growth - Research new industries that would benefit from our product and determine how to best engage them. 

Requirements

  • At least 2 years of successful marketing and communications experience at a software/development agency or SaaS start-up with metrics to prove it
  • Firm understanding of product and software marketing
  • Excellent writer and conversationalist
  • Experience in both strategy and execution

Required education:

  • Bachelor's

Required experience:

  • Digital Marketing: 2 years

This Project is seeking consultants.

Project Location:
Austin,
Texas
This is a remote position
This position does not require travel.

Project Salary - Hourly
Minimum Range In Dollars:
Maximum Range In Dollars:

Functional Expertise

  • Product Marketing

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